MINAMI Design

The Croatian brand MINAMI was launched during the first lockdown of 2020 by founders Željka Šafran and her partner Mišel Mrkoci. They design collections featuring simple lines and colors aimed at the modern business and urban woman. Their offerings include suits, shirts, coats, and bomber jackets, crafted with a strong emphasis on high-quality workmanship and soft cotton materials. MINAMI is committed to sustainability by using deadstock and surplus fabrics, as well as natural cotton and eco-friendly materials. Their mission is to raise awareness about nature conservation while embracing the principles of slow fashion. They produce smaller batches of clothing, mostly made to order, which makes each piece unique and special for its future owner. This approach allows them to dedicate proper attention to every stage of creation, from fabric selection and construction to ensuring the functionality of the final product for complete client satisfaction. At the end of 2023, MINAMI celebrated the opening of a showroom in the center of Zagreb. The brand has successfully established itself not only in the domestic market but also internationally, with clients from Slovenia, the USA, and Austria recognizing its quality and contributing to its expansion in those markets. Additionally, MINAMI often incorporates elements of Croatian heritage into their designs, such as handmade lace and similar details.