Elfs
"No.1 Fashion brand with LOVE!"
Superior craftsmanship, quality cuts and materials best describe the Croatian designer brand ELFS.
Choose outfits that last and leave an impression on all occasions, from business to formal to every day.
There is a wide range of domestically produced men's and women's designer items, so everyone can find the ideal item for themselves and wear Croatia with pride.
The brand's designers, Ivan Tandarić (1982) and Aleksandar Šekuljica (1985) graduated from the design faculty at TTTF in 2009 Zagreb. Brand has started developing simultaneously with designers' student years, continuing nowadays to make big fashion shows where they display their new collections.
Their design brought them to the top of the Croatian fashion world in the last couple of years. Well-known for their commercial designer approach and representation of fashion as fun, from season to season, they managed to surprise and thrill critics and the public attending their fashion shows.
Their fashion expression is based on parts of conscious trash. The inspiration for fashion shows had been taken from various beauty elections, trash icon – David Hasselhof, turbo-folk pioneer of silicon beauty, Kasandra the nineties famous dance music singer, Split's queen of aerobics – Nataša Bebić, and last but not least, the well–known soap opera Dinastija. Besides, within the context of fashion, the brand has been mentioned several times in the context of camp culture. Making a significant step towards experimenting with adornments and, at the same time, changing the connotation of the same leads the brand to be connected with camp culture. Designers established the brand by playing "logo maniacs" and ironically printing the logo everywhere as a status symbol.
Many of our regional stars identified themselves with the brand. All of that contributed to the recognizable fashion brand that ELFS is, known as the "No.1 Fashion brand with LOVE!"